The Name Game: YSL to Become ‘Saint Laurent Paris’
Yves Saint Laurent has a new creative director. Soon, it will have a new name. According to StyleCaster, Hedi Slimane is changing the classic French label’s instantly-recognizable name to “Saint Laurent Paris”.
Is it just me or does SLP not have quite the same ring to it as YSL? Apparently, Slimane believes the name change will recapture ”the impulses that inspired the founder to launch the Saint Laurent Rive Gauche ready-to-wear line in 1966 – among them youth, freedom and modernity.”
Nevertheless, StyleCaster is also reporting that the actual YSL logo won’t be biting the dust any time soon. You can expect the re-branding to hit right before Paris Fashion Week in September.
Ladies, what do you think?